AI marketing: practical workshop for companies and teams
An AI marketing workshop for teams looking to integrate artificial intelligence into research, content creation, image and video generation, and repetitive marketing tasks. We work on real-world examples from your company, connecting selected AI tools into practical workflows. The program is tailored to your team's existing knowledge, goals, and daily tasks.
I'm interested in the AI marketing workshop
Example of an AI-generated promotional visual.
How to use artificial intelligence in marketing?
In AI marketing, we align clear goals, brand context, the right tools, and human review. In the workshop, we cover how to apply this approach from initial research to content and creative production.
What do we cover in the workshop?
Market research and competitive analysis
How to use AI to gather and organize information, benchmark competitors, and brainstorm ideas for content and campaigns. Learn how to verify sources and separate facts from assumptions.
Module 01
From initial market research questions to structured findings you can build content and campaigns on.
Copy and content in your brand voice
How to write effective briefs, instructions, and style guides for AI. We cover copywriting for ads, social media, email, and web, along with checking accuracy and brand consistency.
Module 02
From a blank page to copy that sounds like your brand — using clear briefs and style examples.
AI images, video, and ad creatives
How to define concepts, references, composition, and visual style. Discover techniques for creating product visuals, promotional imagery, and AI-generated video for targeted marketing needs.
Examples of AI-generated creatives: product visuals and social media posts.
Tool integration, AI agents, and automation
How to connect individual steps into repeatable workflows. Identify tasks suited for AI agents and simple business process automation, while determining where human review, edits, and sign-off are required.
Learn more about the AI Agents & Automations workshopModule 04
From isolated steps to a repeatable workflow with human review at key stages.
From brief to review-ready assets
Example workflow:
Brief
Define the objective, audience, and core message.
Research
Gather information and verify sources.
Copy and visuals
Draft the copy and visual assets.
Review
Verify accuracy and brand alignment.
Publishing prep
We tailor materials to the selected channels.
During the workshop, we adapt this workflow to your team's tasks and the tools you already use.
What will you learn after this AI marketing training?
- Craft a clear brief and actionable instructions for AI.
- Use AI for research and competitor analysis.
- Draft and refine marketing copy.
- Direct the generation of AI images, videos, and creatives.
- Connect selected steps into a repeatable workflow.
- Review outputs and identify tasks for automation.
We work on examples from your own brand
Before the session, we define your team's goals, skill level, and daily tasks. Practical exercises are tailored to your products, services, communication channels, and brand guidelines.
Who is this workshop for?
Marketing teams, agencies, content creators, and social media managers looking to integrate AI into their workflow more systematically.
Tailored duration and content
The duration, depth, and scope of practical exercises are tailored to participants' skill levels and company goals. Before the workshop, we align on the selected tools, required licenses, and source materials.
Integrate AI into your marketing team's workflow.
Tell us about your tasks and goals. Together, we will design the right AI marketing workshop for your team.
Send an inquiry